Sites

I usually build websites as part of larger projects — a website is just one of the tools for a business’s success. My specialization is online stores and corporate websites. In recent years, I’ve been using Magento, WordPress, Joomla, Wix, Creatium, Tilda, and GoogleSites. No CMS poses a problem for me, because I understand how they all work and I work with lower-level technologies: web server administration on Linux — LEMP; and basic coding: HTML, CSS (Bootstrap, LESS), PHP, JS.

A site is cool if it brings in customers. No design or SEO tricks will work unless the promotion systems and integration of the site into overall business processes are fine-tuned. Tuning the interfaces for users and staff is the most important part of the job. Is it pleasant for the visitor to browse the pages? Is it convenient to click buttons? Are the texts well-written and logical? Do the images fit? Does the site give the impression of a solid enterprise? Are inquiries from the site reaching the right employees? Are they being handled correctly? Are updates being made on time?

I’m useful because I can handle projects from start to success: from selecting hosting to promotion — for example, in social media — including all steps, setting priorities and development directions based on years of experience and properly conducted research. Activities can evolve in unexpected ways — for example, I might be hired to translate website text, and than be engaged in working for a couple of years with servers, websites, social media, sales, customer support, etc.

My longest-running web project is the store Maps and Books — it began many years ago as a raw HTML page and ended up on Magento. I really liked Magento, studied it in depth, and completed several projects for various clients: prototypes, setups, fixes, optimizations.

Among simple builders, I like Creatium for its simplicity and intuitive interface. With one, I built Andeco and Proautomatik. For Andeco, I used small JavaScript blocks written by AI. I also carefully selected the booking and payment modules for it.

I prefer simple but effective solutions. For example, a client requested a website redesign with the main requirement being that they could continue developing and editing the site themselves, without any skills in the field. They hoped to use a visual editor provided by the hosting, but it turned out to be too complex and slow. WordPress didn’t suit them due to the need for environment configuration and plugins. As a result, the landing was built on GoogleSites — probably the simplest option available. It turned out to have a very pleasant editor interface and easy integration with Google services.

I wouldn’t say I’m the best at working with websites, but at the very least, I approach it with great care. If I feel that a button needs to be recolored for the business to succeed, I’ll tweak its color until I’m satisfied — and then until the client is too, because their opinion is ultimately the right one.